Student Advisors promote the brand and build relationships with top feeder schools as specified and confirmed by Head Office.
Student Advisors generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region.
Student Advisors create promotional events and functions on campus to generate sales.
Student Advisors are required to establish a strong presence at various schools and within the surrounding campus region.
Student Advisors market various school solutions in order to build and maintain strong relationships with schools.
Responsibilities & Duties
School & Client Relations/ Business development
Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective students
Schedule and complete presentations to grade 12 & 11 learners.
Create opportunity for first contact with learners from Grade 8 to 10.
Build relationships with funding and student loan organizations
Address customer concerns and issues in a professional and timely manner
Database/lead generation
Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
Generate and manage the data collection against a given target
Generate no less than 60 - 80% of school learners in the allocated region
Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all campus information
Create events and opportunities that will ensure high lead conversion
Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation
Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments
Overall marketing & generate enrolments
Drive brand loyalty.
Execute marketing plans.
Book appointments with schools | teachers | prospects and their parents
Liaise with the student advisors as required for consultations & events
Involved in the recruitment of the students for the next year intake
Mining and contacting of the career database
Scheduling appointments/consultations according to the school/campus targets set
Contact with the database as required for events
Work against strict activity and financial targets
Keep in touch with the registered prospects once a month
Registering and enrolling students monthly/quarterly against given targets
Involved with awareness campaigns for the allocated region
Attend and organize CAMPUS events for example Open day’s & Open weeks
Branding/ awareness and representation when are where required, together with Campus and Senior management
Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
Attend trade shows and events to market product.
Overall awareness and presence at schools/ events and region
Overall promotion for the campus
Create a campus experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
Plan, organize, and execute marketing and sales programs.
Act as the point persons for outside, inside and partner sales teams.
Work closely with marketing teams to create programs.
Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
Effective lead generation through school relations
Generate leads and secure sales.
Plan roadshows/ enrolment drives at various distant locations
Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
Improve forecast performance of business through thorough understanding of underlying demand assumptions.
Keep abreast of industry trends, competition, and new opportunities
Develop field-marketing plans for improving sales and profitability.
Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
Recommend innovative and creative marketing approaches for revenue growth.
Provide sales support and guidance to team for product positioning.
Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors
Research local competitors
Record keeping of marketing workbook, stats and CRM
Monitor and manage expenditures.
Recommend marketing techniques and tactics based on changing business demands
Work standard
The Tertiary Education Consultant is highly presentable and fluent in more than one language as required for the relevant region. A campus career marketer is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the prospective client. The Tertiary Education Consultant has high standards and communicates well and professional. The Tertiary Education Consultant is a campus brand ambassador and should always represent according to the image, as set out by the Executive management team.
